An American Greetings Company deploys their search campaigns 97% faster and sees increased conversions. See how the marketers launch a PPC and Banner Ad Campaign with No IT involvement, saving over 100 Hours in Marketing and IT Time. Download the case study for detailed strategy and results.

The marketing department at Exclusive Resorts turned to the Naheas Application to help them build and deliver a more segmented and personalized marketing campaign resulting in a 130% increase in conversion rates. Download the case study for detailed strategy and results.

Rich Reamer, Senior Product Marketing Manager at Canon, needed to generate significantly more leads for their growing sales force. Through collaboration with Naehas, Inc. he increased his company's lead generation response rate tenfold from a measly 0.5% to a whopping 4.98% using the Naehas Landing Page Application. Download the case study for detailed strategy and results.

GenM organizers partnered with Naehas to execute a multi-channel marketing and registration initiative using direct mail and email. Organizers achieved a 40% registration rate using the Naehas Application. Download the case study for detailed strategy and results.

Tyler Jeffrey, Sr. VP and CMO of World's Finest, began to notice a decrease in sales generated from catalogs and an increase in costs associated with producing the catalogs. In response, Jeffrey collaborated with Naehas to develop and execute his most successful print-to-web marketing campaign. Using the Naehas Application, World's Finest Chocolate increased catalog sales 150%. Download the case study for detailed strategy and results.

Penton Media, the largest independent business-to-business media company in the U.S., collaborated with Naehas to develop and execute a multi-channel marketing campaign to attract attendees to its annual NCDM (National Center for Database Management) conference. Using the Naehas Application, attendance rates increased 5-fold for the NCDM event. Download the case study for detailed strategy and results.

VetCentric, a veterinary pharmacy, needed a more efficient way to remind pet owners about refilling their pet's medication. Frustrated by a time-consuming manual process, VetCentric instituted a digital printing solution with highly personalized direct marketing postcards. With the use of postcard templates and a high level of automation labor has been reduced from 8-10 hours to 15 minutes a week. The high degree of personalization on the postcards has also led to 14% direct mail response rates.

Club ABC Tours wanted to create a campaign that would incent travel among current members and prospects. They paired with a full service direct marketing company to develop a multi-channel campaign incorporating direct mail, personalized landing pages, email and telemarketing. The direct mail piece used variable data and imagery to gain the attention of recipients. With this direct marketing solution Club ABC was able to increase revenue from bookings and memberships.

Israel Credit Card Ltd. (Cal), which supplies credit cards for VISA, Diner's Club, MasterCard, and many other businesses, wanted to upgrade its card offerings to include billing statements with advertisements or coupons tailored to individual customer preferences. As part of the plan, it wanted to switch from black-and-white to color digital printing, and to offer a customer retention program that provides benefits in cooperation with partner establishments. This combination of transaction data with direct marketing is referred to as TransPromo.

This white paper takes a look at the size and scope of the nonprofit market and then reviews two case studies where personalized direct marketing helped organizations exceed campaign objectives. The case studies illustrate best practice principles that service providers and nonprofits can use to build relationships with constituents and encourage donations.

Most marketers know instinctively that personalization can increase response rates for direct mail. This report provides guidelines that you can use to help estimate response rates when proposing and planning relevant marketing campaigns involving digital prints.