Create Efficient & Effective Direct Mail Campaigns

Naehas makes project management and collaboration simple. With all your assets in one place, organization is a snap. Sharing information with project partners enhances communication and cuts down on costly mistakes. Your data can be managed within the platform and your results can be analyzed there, too.

Build a Library of Templates to Cut Execution Costs & Reduce Cycle Time

• Upload files and make them available for collaboration
• Organize everything in one place for easy version management
• Control quality by managing all copy associated with your direct mail pieces
• Upload all the assets associated with your templates

Create a Reusable Workflow for Managing Your Projects

• Assign participants and due dates to each task
• Participants change the status of tasks as they are completed
• Include approval steps and gates in your workflow

Manage Your Direct Mail Specifications & Lettershop Instructions

• Share spec information with your team and clients
• Include all the spec information and lettershop instructions for every project
• Upload documents so you can stop emailing files back and forth

Manage Your Project Financials

• Collaborate with your print partners regarding project costs
• Input all cpp and fixed costs to calculate the total cost of each spec
• Share these costs internally and use it when communicating with printers

Import, Configure & Process All Your Data within the Platform

• Feed in data lists from an SFTP and assign to projects
• Use processors to clean data, decrypt lists, join data lists to lookup tables, etc.
• Use data validation tools to spot check records
• Configure audit row criteria
• Assign inclusion, seed, and suppression lists to a project
• Develop business rules using your data to segment

Generate Reports & Analyze Campaigns to Increase ROI

• Use post suppression reports to verify counts
• Study IMB reports to ensure delivery counts