The System Behind Personalized Products and Offers
Purpose‑built technology for financial institutions to design, deliver, market compliant personalized products and offers that improve everyday financial lives.
Finovate Awards 2025
Finalist, Best Marketing/Customer Acquisition Solution
Banking Tech Awards USA 2025
Shortlisted, Best as-a-Service Solution
(Enterprise Product & Pricing)
The Sociable
Named among Most Innovative Products of 2024
Built to help financial institutions accelerate value.
When financial institutions do their job well, people can buy homes, build businesses, and weather uncertainty. The products and offers that enable those outcomes now need to change faster, be more personalized, and meet higher regulatory standards than ever before.
But the systems used to manage that work were not designed for this pace or complexity.
Teams are asked to move quickly, tailor every experience, and stand behind every decision while coordinating across disconnected tools and manual processes. That makes it harder to deliver value when it matters most.
Naehas exists to help financial institutions accelerate value by giving them a system built to carry that work forward without breaking under the weight of it.
Trusted by the Institutions That Lead the Industry
Six of the ten largest financial institutions use Naehas to modernize how products and offers move from strategy to customer.
Financial institutions matter
Financial institutions enable access to capital and financial stability, shaping long-term outcomes for people, businesses, and communities.
Responsibility increased
As products and offers became more personalized and regulated, each decision carried greater consequences.
Execution became fragile
What looked sound in planning often broke down once work moved across teams, channels, and systems.
Workarounds created risk
When work could not hold together on its own, teams relied on handoffs and fixes that introduced inconsistency over time.
Structure became necessary
As the same decisions were reused across products and channels, they needed to remain consistent rather than rebuilt at each step.
Progress could not stall
Financial institutions needed to keep products and offers moving forward as conditions changed, without stopping to untangle problems afterward.
Our Founder
A senior leader at a major U.S. bank once asked Rab Govil a question that revealed a deeper challenge across the industry: “How do we deliver a million personalized offers without creating risk?” Every path they explored broke down under the weight of the work.
Rab understood why.
The institution was trying to carry out high-impact decisions using systems that were never designed to govern the complexity of financial products and offers at scale. He had spent years building technology for regulated environments where accuracy, traceability, and accountability are essential, and he recognized that banks needed infrastructure that matched the responsibility of their decisions.
Naehas was created from that insight.
What began with one bank’s question is now a system trusted by six of the ten largest financial services companies in the world. Rab also serves as a founding board member of AI4ALL, reflecting his belief in building technology and opportunity with intention.
Our Investors
We are backed by operators who have built the platforms and enterprises that global industries rely on.
Ric Struthers, Former President, Global Card Services, Bank of America
Shivraj (Raj) Mundy, Former President, Mass Affluent Credit Cards, JPMorgan Chase
Carl Sparks, Former CEO, Travelocity, and Board Member, Dunkin and Vonage
Richard Janssen, Co-founder, Move.com and Ebix
Michael Irons, an Early investor, ExactTarget, acquired by Salesforce
