The Challenge
Customers often have a multi-faceted relationship with the bank that includes cards, deposits, lending, and investments, but reward programs are typically managed at the product level. Each line of business defines its own rules and currencies, limiting the financial institution’s ability to understand the total customer value and recognize loyalty across products.
How Naehas Helps
Naehas unifies rewards under one governed framework. Eligibility, qualification, and payout rules are defined once and reused across product lines. Updates flow automatically across channels, and fulfillment ties back to approvals, ensuring consistent, compliant rewards that deepen engagement and grow wallet share.
How Leading Financial Institutions Use Relationship-Based Rewards
Product & Pricing
Create One Reward Currency Across All Products
Customers earn from credit card spend, checking activity, mortgage payments, and investment balances, all feeding one program where value accumulates.
Offer Fulfillment
Recognize Total Relationship Value Automatically
When customers cross thresholds, combined balances, product count, and engagement milestones trigger tiered benefits that reward consolidation.
Product & Pricing
Reduce complexity with centralized product and pricing management, and ensure speed, compliance, and scalability.
Offer Management
Create and launch personalized offers faster with built-in compliance and governance.
Offer Fulfillment
Turn offers into outcomes with real-time tracking and transparent customer experiences.
Disclosure Management
Centralize and automate disclosures to reduce risk and accelerate approvals.
More ways Naehas accelerates value for financial institutions:
You may also be interested in:
offer management
blog post
December 6, 2023
Banking Product or Offer? How to Draw the Line.
disclosure management
blog post
April 10, 2024
The Fine Print is Critical: Reducing Risk and Penalties with Disclosure Traceability
product
articles
September 25, 2025