The Challenge
Relationship pricing depends on complex rules tied to products, balances, and customer behavior. For most financial institutions, logic is hard-coded into core systems or managed through manual exceptions.
As a result, pricing changes are slow to implement, difficult to govern, and inconsistent across channels, making relationship-based strategies hard to execute.
How Naehas Helps
Naehas centralizes product and pricing logic outside the core, enabling business teams to configure dynamic rules without coding. Relationship scores based on products, balances, and engagement drive hyper-personalized pricing across channels. AI ensures compliance and consistency, so banks deliver tailored offers—fast and at scale.
How Leading Financial Institutions Use Dynamic Pricing and Personalization
Product & Pricing
Create One Source of Truth
Eliminate inconsistencies by centralizing product and pricing data across core systems, CRM, and marketing channels.
Offer Management
Enable Personalization and Bundling
Store complex rules for relationship-based pricing and personalized offers in one governed framework.
Offer Management
Accelerate Time to Market
Launch or update products and pricing in weeks, not months, without heavy IT involvement.
Product & Pricing
Reduce IT Dependency
Empower business teams to configure products, rates, and disclosures without writing code.
Product & Pricing
Reduce complexity with centralized product and pricing management, and ensure speed, compliance, and scalability.
Offer Fulfillment
Turn offers into outcomes with real-time tracking and transparent customer experiences.
Offer Management
Create and launch personalized offers faster with built-in compliance and governance.
Creative Compliance Review
Ensure every campaign stays accurate, compliant, and audit-ready before and after launch.
More ways Naehas accelerates value for financial institutions:
