Image Alt

Naehas for Retail Banks

Execute personalized products and offers with confidence.

The Challenge

Retail banks understand that personalization creates value and long-term primacy. Yet products and offers are still managed across spreadsheets, disconnected systems, and manual reviews, forcing people to coordinate execution across silos. As volume increases and regulatory scrutiny intensifies, execution slows, operational burden grows, and risk accumulates.


How Naehas Solves It

Naehas centralizes and governs product, pricing, offer, and disclosure decisions in a single system of record, enabling consistent execution across teams and channels. This allows retail banks to create and market personalized offers at scale, with built-in auditability and regulatory control, increasing speed without increasing risk.

84%

Faster fulfillment cycle time at a top 3 U.S. bank

40%

Faster campaign launches at a leading U.S. institution

60%

Fewer approval cycles at a top global asset manager

30%

More team capacity at a global asset management firm

Why Retail Banks Choose Naehas

Personalized Offers

Deliver the personalized products that customers actually want

Build loyalty with tailored offers and experiences that match each customer’s financial goals and behaviors in real time.

Speed to Market

Launch products in hours, not months

Be first to market by removing the bottlenecks that slow retail banking innovation.

Dynamic Pricing

Reward deeper relationships with personalized pricing and hyper-personalization

Unify customer data to deliver dynamic pricing and product bundles that reflect the value of each relationship.

Cross-Product Rewards

Provide reward programs across product lines

Connect customer rewards that span products and drive loyalty across the entire portfolio.

Streamlined Compliance

Embed compliance seamlessly into your process

Stay ahead of regulatory demands by embedding compliance directly into your processes.

Core/Channel Modernization

Enable core and channel modernization without a risky, full-scale overhaul

Modernize systems and digital channels to deliver seamless, real-time customer experiences and
launch new banking products faster without the risk of a full-scale core replacement.

Marketing

A centralized, governed system replaces manual coordination across tools and teams, enabling personalized offers to be configured and deployed with approved disclosures, embedded review controls, and full traceability from creation through live execution.

Product

Manage the entire product and pricing lifecycle with a single source of truth for configuration, rates, rules, and disclosures. This enables faster time-to-market, personalized pricing and reward programs, and compliance and audibility across channels.

Customer Engagement

Design, trigger, and optimize real-time, multi-step customer journeys across digital and traditional channels with no-code tools and fulfillment tracking.

Image Alt
Image Alt

See how retail banks increase speed without increasing risk.

Retail Banks: Frequently Asked Questions

Why do banks struggle with consistent product experiences across channels?

Disjointed systems lead to mismatched terms. A centralized, governed catalog ensures all teams and channels show the same approved product details.

How does a unified platform improve execution across marketing and servicing?

When offers, pricing, and disclosures live in one stack, launches speed up, handoffs shrink, and customer experiences align across channels.

What data do banks need for better personalization?

Clean customer attributes, standardized product metadata, and timely account data are essential to delivering relevant offers without compliance risk.

How can retail banks balance speed with compliance?

Tiered workflows let low-risk updates move fast while higher-risk content receives deeper review—all with built-in audit trails and disclosure governance.

Where does AI deliver the most value in retail banking operations?

AI helps detect inconsistencies, flag disclosure changes, and support compliance review by augmenting governance without replacing human oversight.