This is the first in a series focused on the value of establishing success criteria for banks seeking solutions partners. Using the Offer Management Buyer’s Guide for Personalized Offers can deliver measurable benefits to financial institutions seeking greater personalization and profits in a time of record consumer spending. Executing on personalized offers has become a clarion call

Why Personalization at Scale is within Reach The drive for customer-centricity and greater personalization is not new. In the last six months, we’ve seen our customers, particularly in banks and financial institutions, feel the pressure to reach their customers in more meaningful ways. Our customers who are growing with the best efficiency ratios know that

At Naehas, we’ve been hard at work to solve some of the most complex marketing challenges facing many highly regulated industries. These challenges typically start with how to get more personalized offers to customers more quickly in the channels they respond to without putting their organization at risk. Our focus is to help our customers

Since the early days of science fiction, people have been worried that automation will replace the human element in many jobs. In reality, the “rise of the machines” is a very good thing. Let’s look back a bit – we were once concerned that automobiles would mean no one would walk or ride horses or

Keeping up with regulatory changes – either in the course of regular work or preparing for examinations – is challenging.  In numerous surveys, particularly Venminder’s annual survey1, one of the top challenges of running a successful compliance and risk management program is simply “time management”. It’s difficult to do “the day job” without any changes,

In an industry as competitive as financial services, the path to success – whether measured in terms of reputation, bottom line revenue, market share or customer loyalty – is forged in large part by banks’ and other financial institutions’ marketing programs. Now, more than ever, there’s huge pressure on brands to become more targeted, more personalized, more